There's a Thrill in the Air!
DRAMA AND SPECTACLE UNPARALLELED! ENTERTAINMENT UNDREAMED OF! 12,000 PLAYERS! 200 MIGHTY SCENES! TOLD TO THE TUNE OF 87 BELOVED SONGS! (original ad - all caps)
The chant of the underdog
A DIFFERENT kind of love story
The screen's most unusual picture.
They couldn't knock him out, so they tried to tear him down.