To avoid moral panic keep repeating: "They were only movies, only movies, only movies, only movies...".
Man alive, just picture this excitement!
The Beloved Book-of-the-Month in the COMMAND PERFORMANCE PICTURE of the year!
Two hearts in a crashing world stealing kisses in a love that destroyed kings, fired the powder keg of a fatal red dawn! (original print ad - Lubbock Morning Avalanche, Lindsey Theatre - Lubbock, Texas - Sept. 8, 1934)
CAUGHT IN THE BLACK SPELL OF TERROR! (original ad - all caps)
Adventure to make your heart pound! Romance that will quicken your pulse! Gallantry that will live evermore!