It's a personnel decision.
This is the Orient Few Eyes Have Seen - This is Suspense Few Motion Pictures Have Captured!
Robert Louis Stevenson's masterpiece of TERROR
death bars the gate to her 21st birthday
When the comedy stopped...real life began.
from 42nd Street to Fire Island
HE'S GOT THE TOWN BY THE THROAT!
TOUGH AS A DESERT CACTUS! (original print ad - all caps)
THE GUN-DOWN THAT CRACKED THE WEST WIDE OPEN! (original ad - all caps)