This is the West as it really was. ABSOLUTELY RIDICULOUS!
M-G-M's NEW TECHNICOLOR ADVENTURE ROMANCE! (original print ad - all caps)
His Latest and Greatest Outdoor Romance
The greatest adventure man ever lived!
A treasure to steal...a woman to win...a past to forget...
There was a bullet waiting at the Zapotec gate!
They went looking for gold. They found something evil.
Super-human feats of strength! Super-thrilling deeds of daring! Super-fantastic conquests of adventure!
Where Life Was Raw and Might Was Law!
Golden hills, voices and melodies!
Man proposes. Allah disposes.
The action of «The Guns of Navarone.» The suspense of «Ice Station Zebra.» The drama of «Where Eagles Dare.»