Meet El Rayo(The Lightnin), border bandit supreme; half hero, half devil, with a genius for larceny and a weakness for the ladies. (original poster)
AMERICA'S COWBOY FUNSTERS! (original print ad - Lubbock Morning Avalanche - Lubbock, Texas - August 18, 1934 - all caps)
Six-Gun Sensation!
Acceptance is the Key