A crook story-smart, clever, mysterious- startling theme, thrilling in dramatic action- hilarious in its comedy-and daring in motif. (Print Ad- Cohoes American, ((Cohoes, NY)) 30 June 1927)
JANE NOVAK and "The Wonder Dog" Lightning in "The Lure of the Wild," a strong stirring drama of primitive emotions set in the magnificent grandeur of the great woods. A beautiful wife, a baby daughter, and yet the "Lure of the Wild" called him back. (Print Ad-Petersburg Press, ((Petersburg, Alaska)) 2 December 1927)
ELINOR GLYN'S "MAD HOUR" (original print ad - all caps)