Makes it perfectly clear.
Three Murders Done-But Only Two Persons Die! (Print ad-Citizen Advertiser ((Auburn N.Y.)) 29 September 1931)
A Journey Into Darkness...
In God's Name They Prey
James West And Artemus Gordon Return!
BLOOD MADNESS... Out Of The Fog... Into Your Heart!
Now it's David's turn to get even... and he has a very special treat for his mother.
MORE GIGGLES...MORE GAGS...MORE GALS!... (original print ad - all caps)
Think Outside The Flock