Alan Ladd in a whale of an adventure!
Jungle Thriller ! Box-Office Filler !
THE WEST AT ITS WILDEST! (original poster-all caps)
The House of Ricordi...great music publishing family of Milan, fed the spark that flamed into the Golden Age of Italian Opera. It unleashed a tide of genius by fostering the careers of some of the greatest composers of all time...ROSSINI, DONIZETTI, BELLINI, VERDI and PUCCINI.
BOLD AND BAWDY AS THE MIGHTY MISSISSIPPI! LUSTY AND GUSTY AS ITS FIERY WOMEN! ROUSING AS THE TIMES THAT INSPIRED IT! (original poster - all caps)
M-G-M presents the first great musical in CinemaScope! In Color Glory!