THE WEST'S MOST SAVAGE STORY OF HATE, PRIDE AND CUNNING! (original print ad - all caps)
The story of a town with a gun in its back !
Gun-violence echoes across the Dangerland of the West!
Heros Come In All Sizes
The Foremost Western Thriller of the Greatest Western Star
Brothers in name only. And the name is Lancer. (season 1)
The saga of Western life takes an exciting new dimension as Stuart Whitman dedicates himself to taming the no-man's land known as Cimarron Strip. In color.
They dealt in violence and death!
The man is back!