LAFFS! GAGS! SWING! (print ad - Lubbock Morning Avalanche - Texan Theatre - Lubbock, Texas - Dec. 5, 1939 - all caps)
They sing! They dance! They Romance! It's wonderful!
No! You're Not Dreaming! It's All on the Screen! It's Big! It's Lavish! It's Breath-Taking! And Such Tunes! Such Girls! Such Laughter!