The screen's mightiest excitements go on the rampage!
They Picked The Fight ... He Just Made Them Regret It
From the First Kiss to the Last Blush It's the Craziest Riot On Wheels!
BOLD AND BAWDY AS THE MIGHTY MISSISSIPPI! LUSTY AND GUSTY AS ITS FIERY WOMEN! ROUSING AS THE TIMES THAT INSPIRED IT! (original poster - all caps)
AMERICA'S CHOICE! Voted by the theatre owners of America as the greatest Western star!
Defy Pain. Defy the Odds. Defy Definition.
A DIFFERENT KIND OF STAR! A DIFFERENT KIND OF STORY! (original poster-all caps)
EXPLOSIVE ACTION! as «El Latigo» rides through the land of savagery and gleaming gold to deal out his kind of justice!