When partners in crime become partners in bed...
THINK OF A LAW ! ... they've broken it ! THINK OF A CRIME ! ... they've committed it !
GENE SWAPS HIS HORSE FOR A DOG-SLED AND TRAILS A BAND OF KILLERS IN A THRILLING, ACTION-PACKED, SIX-GUN ADVENTURE! (original print ad-all caps)
HELP YOURSELF TO HAPPINESS! HERE'S A WHILE SHOW-FULL! (original poster - all caps)
You could win an education
... and love will never be the same.