You'll Live Through A Thousand Torments of Sheer Shock!
Hi-Yo Silver! AND THE ROBIN HOOD OF THE ROCKIES RIDES THE DANGER TRAIL IN A NEW AND DARING CRUSADE AGAINST THE LAWLESSNESS THAT IS THE LAW OF THE WEST! (original poster)
Makes it perfectly clear.
GLEAMING WITH ACTION! A cattleman's calling card before he starts shooting! (original print ad)