SOMETHING NEW IN WESTERN SERIALS!
Double-Barreled EXCITEMENT ! (original print ad)
A Miracle in Wall-to-Wall Entertainment! (original US poster)
Tarina äidistä, elokuva rohkeudesta. (A story about a mother, a movie about courage.)
A comedy riot--laughs galore!
THE DURANGO KID AT HIS ROUGHEST TOUGHEST BEST! (original poster-all caps)
Everybody can reach the sky!