He called himself the «Preacher»...and he wrote his sermon in lead!
GENE SWAPS HIS HORSE FOR A DOG-SLED AND TRAILS A BAND OF KILLERS IN A THRILLING, ACTION-PACKED, SIX-GUN ADVENTURE! (original print ad-all caps)
RIDE!..REX...RIDE! - HIT THE TRAIL TO HIGH ADVENTURE! (original print ad-all caps)
TRAIL-BLAZING BULLET FLAMING SUPER-SERIAL THRILLS!
It comes with the territory...
A brotherly rivalry between a man and a women . . . and Orson Welles
MONTANA...gun-raw...gun-ruled...gun hell! (original poster)
There will be hell to pay
We Thought the West was Won
The Last Frontier of Untamed Women...and Fighting Men! (original poster)
HIS BULLETS SANG A SONG OF DEATH! (original poster-all caps)
Cowboys and cuties galloping into and out of madcap adventures! (original poster)
A lash for every crime he did NOT commit!
YOUR FAVORITE ACTION STAR! (print ad - Lubbock Morning Avalanche - Lyric Theatre - Lubbock, Texas - June 18, 1938 - all caps)