JAMES OLIVER CURWOOD'S GREAT ACTION NOVEL COMES TO LIFE! (original ad - all caps)
SIX_GUNS blast a KILLER'S ambush!
Fiery Guns Play Badmen's Music In Melody Mesa Country!
Meet El Rayo(The Lightnin), border bandit supreme; half hero, half devil, with a genius for larceny and a weakness for the ladies. (original poster)
SURROUNDED by railroad trigger-men out to gouge the ranchers!
How good was the 'dude' in a fight to the finish?...Come and see. It's EXCITING!
Rambler Who Wouldn't Stay Licked Nips A Crime Wave in the Sagebrush Country! (original poster)
Long Island society gasped...but this Texas buckaroo landed in romance!