A wilderness of danger ! An empire of savage hate !
DESERT VENGEANCE IN THE LAWLESS WEST! (original ad - all caps)
He's Got the Southwest...Over a Gun-Barrel!
A Tenderfoot in Trouble...Blazes Thrill-Packed Trails!
A honker is a rough bull or bronc that can't be broken. Lew Lathrop is a honker!
HANGING'S TOO GOOD FOR A RAT LIKE THIS! (original print ad - all caps)
LUSTY...ROUSING...ROBUST ADVENTURE!
THE RIP-ROARIN, GUN-TOTIN' HOMBRE BLASTS HIS WAY TO NEW GLORIES! (original poster-all caps)
Face-To-Face and Pistol-To-Pistol! BROTHER AGAINST BROTHER!
4 MEN AGAINST A NATION! ... Writing Their Crimes in History in Blood and Gun Smoke!
Some Towns Fight Back.
Bad Men Belong In Hell...