IT'S A DOZEN ROSE BOWL THRILLERS ROLLED INTO ONE!
Falling Down is Not a Failure, Refusing to get up is!!
Eyes High...For Thrills!
THE FABULOUS JAMES BOYS...Wanted By The Law...Hunted By Outlaws! (original poster)
An All-American hero kicks an all-time high in excitement! (original poster)
THE SEASON'S SCREEN SENSATION! (original ad - all caps)
Football is Life... Everything Else is Mere Detail