If at first you don't succeed redefine success
IT'S A MUSICAL HEAT WAVE! (original poster - all caps)
MORE THAN EVER... KING OF THE WEST! (title card / all caps)
with the screen's new ridin', fightin', shootin', outdoor hero...in the days when a snarlin' six-gun was law and order along the border! (original poster)
A pair of tough hombres shoot it out with outlaws! (original print ad)